Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
The impact of web shops on the business of games – featuring Jeff Shouger (Niantic) & Artem Liubutov (Xsolla)
The Business of Games
21 minutes
4 months ago
The impact of web shops on the business of games – featuring Jeff Shouger (Niantic) & Artem Liubutov (Xsolla)
In this premiere episode, hosts Chris Hewish and Lia Ballentine explore one of the biggest shifts in the mobile gaming industry: the rise of web shops. Through cinematic storytelling, real-world examples, and conversations with Niantic CFO Jeff Shouger and Xsolla’s Artem Liubutov, we unpack how developers are reclaiming control over margins, data, and their connection to players. You’ll hear how studios are moving beyond the 30% platform tax, why conversion rates on web shops are exceeding ex...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
