Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
The Gen Z effect: redefining games, identity, and community
The Business of Games
10 minutes
1 month ago
The Gen Z effect: redefining games, identity, and community
Welcome to The Business of Games Podcast, brought to you by Xsolla. In today’s episode, Xsolla’s Chris Hewish and Lia Ballentine take a closer look at the generation reshaping how games are made, marketed, and monetized: Gen Z. For decades, the industry operated on a one-way model: studios built games, players bought them, and marketing ran through TV spots and conventions. But Gen Z grew up in a different reality. For them, games are living social platforms, and the line between player and...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
