Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
The discovery engine: data, platforms, and what comes next — featuring AppsFlyer’s Brian Murphy
The Business of Games
50 minutes
3 months ago
The discovery engine: data, platforms, and what comes next — featuring AppsFlyer’s Brian Murphy
Discovery isn’t just a marketing challenge. It’s the foundation of the entire business of games. In our most expansive Xsolla Conversations episode yet, Brian Murphy, Head of Gaming and Go-To-Market at AppsFlyer, joins host Lia Ballentine to unpack how discovery has evolved in a post-IDFA, privacy-first world and why the smartest studios are treating it as a full-lifecycle strategy, not just a launch tactic. Brian shares: What broke with iOS 14 and how developers are adaptingHow creative te...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
