Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
In this episode of The Business of Games: EU Sessions, Nathan, Director of BD EMEA, interviews Timo Verschueren, co-founder of BlackSoup marketing agency and Mostly Games development studio. The conversation delves into community building for games, how influencer marketing has evolved over the past decade, and advice for self-publishing developers, including the importance of community feedback, strategic platform engagement, and creativity in campaigns. Verschueren shares examples of succes...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
