In this episode, David engages in a lively conversation with Dani Gonçalves, a co-founder of a fantasy football platform dedicated to women's football. They discuss the rapid growth of the women's game, particularly following the Lionesses' success in the Euros, and how this surge in popularity has influenced their business. Dani shares insights into their journey from being casual fans to creating a fantasy game that enhances the fandom experience, highlighting the importance of community feedback and innovative features like visionary points.  KEY TAKEAWAYS  Growth of Women's Football: The women's game has seen significant growth, especially following major tournaments like the Euros and the World Cup. Fantasy Football as a Gateway: Fantasy football serves as an important entry point for new fans, helping them engage with the sport and learn about players and teams. Community Engagement: Building a strong community around the fantasy game has been crucial. Users actively provide feedback and connect, creating a supportive environment that fosters a deeper connection to women's football. Challenges of Running a Startup: Running a fantasy football business comes with challenges, including balancing day jobs and managing user expectations. Statistical Analysis vs. Emotional Engagement: There is a balance between statistical analysis and the emotional aspects of football. While some fans focus on stats, others engage with the sport for the excitement and storytelling it offers.  BEST MOMENTS "We started watching the women's Euros, and then when it ended, we were kind of like, why aren't we watching women's football actually?" "We both grew up as United fans... but if you had to guess who you thought was like the most invested fan, you probably wouldn't have guessed me." "Fantasy is a big part of a person and a consumer's touchpoint into growing the game." "We had a hunch... that if we make this game and design it in a specific way, people will expand their knowledge, not just of the team that they support, but other players." "There's always so much conversation around the sustainability of it... but there's still the appetite for risk to try to continue." TO CONNECT WITH DANI https://www.linkedin.com/in/dani-goncalves/  OUR SOCIAL MEDIA LINKS: Instagram: https://www.instagram.com/thebusinessoffootballpodcast/ Tik Tok : https://www.tiktok.com/@businessoffootball HOST BIO Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience.  Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/