Live from Cycling World 2025 Dusseldorf: In the discussion we dive into the future of cycling distribution with industry experts from Harmen van Es of Stitching DST, Luca Bergliaffa of Assos, and Michael Scholz of SRM. Discover how digital integration, data sharing, and omnichannel strategies are transforming relationships between brands, retailers, and distributors in an increasingly connected cycling ecosystem.

00:00 - 01:45: Introduction and Welcome 01:46 - 05:30: Panel Introductions 05:31 - 12:00: Evolution of Online Shopping in Cycling 12:01 - 18:45: Product Data Sharing and Integration 18:46 - 25:30: POS Systems and Retailer Integration 25:31 - 32:15: B2C vs B2B Customer Experience 32:16 - 38:00: Customer Data and Analytics 38:01 - 45:30: Future Trends in Distribution 45:31 - 47:00: Closing Remarks and Thanks

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter