Felix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing manager to building a successful YouTube channel during the pandemic.

In our conversation, we'll explore the business side of content creation in the cycling industry—from monetization strategies and brand relationships to what makes compelling video content that delivers both value and revenue to brands.

This is an insightful look into the business of content creation from one of the leaders in the business.

Check out Felix's channel here: https://www.youtube.com/c/FelixtestetBikes

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter