Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following.
Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.
Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.
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