Your brand isn’t just a logo—it’s a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether you’re just starting out or ready to take your brand to the next level, you’ll walk away from each episode with the tools and inspiration to build something that truly lasts. We’re talking brand strategy, positioning, messaging, marketing, and the power of brand storytelling—all wrapped up in real, relatable conversations. Plus, we’re bringing in industry experts, successful founders, and creative minds who’ve built iconic brands to share their behind-the-scenes secrets. If you’ve ever asked yourself: • How do I make my brand stand out in a crowded market? • What’s the secret to building brand loyalty? • How do I find my brand voice and attract the right audience? • Can I really turn my passion into a profitable brand? Then guess what? You’re in the right place. The Business of Branding is your backstage pass to building a brand with impact—without the overwhelm. Don't forget to rate, review, and subscribe to the show wherever you’re listening so you'll never miss an impactful episode!