In this episode of The Business of Being Online, host Tara Trottier explores the ever-evolving language of social media, diving into how brands, creatives, and founders can effectively communicate using verbal, audible, and visual hooks. Tara also touches on internet trends like internet brain rot and confusion core content, providing insights on how to engage audiences through familiarity and shared cultural references. Finally, she wraps up with an audio round-up, sharing favorite sounds to incorporate into content creation.  🔗 Check out the blog for resources and examples: www.taraondemand.ca/blog