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The Business of Art
The Video Department
25 episodes
8 months ago
There’s a reason the term ”starving artist” is so ubiquitous: estimates say less than 10% of artists earn a full time income from their art. Yet art of all kinds is universally revered, and the top artists of every form reach international fame and immense financial freedom. So what about the 90% of artists who struggle to get paid what they’re worth? The Business of Art is food for the starving artist, as we interview artists across the professional and artistic spectrum about their journey in pursuing their craft, whether it’s as a professional or not.
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There’s a reason the term ”starving artist” is so ubiquitous: estimates say less than 10% of artists earn a full time income from their art. Yet art of all kinds is universally revered, and the top artists of every form reach international fame and immense financial freedom. So what about the 90% of artists who struggle to get paid what they’re worth? The Business of Art is food for the starving artist, as we interview artists across the professional and artistic spectrum about their journey in pursuing their craft, whether it’s as a professional or not.
Show more...
Careers
Arts,
Business
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Episode 23: Joe Doran
The Business of Art
52 minutes 5 seconds
10 months ago
Episode 23: Joe Doran
To say that Joe Doran is a marketing guru is, honestly, selling him short. Joe's company, Wabash & Lake, is a Fractional Marketing Partner, which means they act as a CMO or Marketing Director for companies who may not be ready to hire full time for that role. And boy, do they deliver on their promise. Wabash & Lake has no ends to their creative reach, whether it's creating commercials or radio ads, crafting new menus for a restaurant, or understanding the needs of aquaculture marketing, they do it all.  Joe discusses his background in radio, finding his Dream Team, and the need for community engagement. 
The Business of Art
There’s a reason the term ”starving artist” is so ubiquitous: estimates say less than 10% of artists earn a full time income from their art. Yet art of all kinds is universally revered, and the top artists of every form reach international fame and immense financial freedom. So what about the 90% of artists who struggle to get paid what they’re worth? The Business of Art is food for the starving artist, as we interview artists across the professional and artistic spectrum about their journey in pursuing their craft, whether it’s as a professional or not.