In this episode of The Business of Aquaculture podcast, we welcome back agrifood and agritech expert Rob Arthurs—exactly three years after his first appearance in Season 4, Episode 16. This time, we dive deep into the future of spirulina and purpose-driven impact. Rob shares insights on how spirulina brands can craft consumer messaging that resonates with today’s health-conscious audience while staying compliant with regulations. We explore the audience segments most receptive to spirulina—li...
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In this episode of The Business of Aquaculture podcast, we welcome back agrifood and agritech expert Rob Arthurs—exactly three years after his first appearance in Season 4, Episode 16. This time, we dive deep into the future of spirulina and purpose-driven impact. Rob shares insights on how spirulina brands can craft consumer messaging that resonates with today’s health-conscious audience while staying compliant with regulations. We explore the audience segments most receptive to spirulina—li...
Redefining Food Systems: Mark Soetman on Sustainable Innovation & Crustalicious Impact
The Business of Aquaculture
18 minutes
4 months ago
Redefining Food Systems: Mark Soetman on Sustainable Innovation & Crustalicious Impact
Welcome back to The Business of Aquaculture, where we explore the intersection of purpose, profitability, and planet. In this powerful episode, I’m joined by visionary entrepreneur Mark Soetman, a leading force in food innovation and sustainability. As the founder of Crustalicious, Mark transforms bycatch into premium crab meat while advancing cutting-edge solutions like Radio Magnetic Freezing and seaweed biorefining. But Crustalicious is more than a business—it’s a mission to reshape the fu...
The Business of Aquaculture
In this episode of The Business of Aquaculture podcast, we welcome back agrifood and agritech expert Rob Arthurs—exactly three years after his first appearance in Season 4, Episode 16. This time, we dive deep into the future of spirulina and purpose-driven impact. Rob shares insights on how spirulina brands can craft consumer messaging that resonates with today’s health-conscious audience while staying compliant with regulations. We explore the audience segments most receptive to spirulina—li...
