Ever wonder what it takes to make a living in the outdoor industry? How do products get from a manufacturer to your favorite gear shop? Get a behind the scenes look at the latest technologies with April Peterson, owner of River Rock Outfitter and Ted Schubel, a Fredericksburg radio reporter, as they interview outdoor industry professionals and adventure junkies! If you love the outdoors and want a sneak peek behind the curtain, then join us every other Tuesday as we learn more about the intersection between entrepreneurship and a passion for outdoor adventure!
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Ever wonder what it takes to make a living in the outdoor industry? How do products get from a manufacturer to your favorite gear shop? Get a behind the scenes look at the latest technologies with April Peterson, owner of River Rock Outfitter and Ted Schubel, a Fredericksburg radio reporter, as they interview outdoor industry professionals and adventure junkies! If you love the outdoors and want a sneak peek behind the curtain, then join us every other Tuesday as we learn more about the intersection between entrepreneurship and a passion for outdoor adventure!
Chris and April dive into the spring gear lineup, discuss PFAS removal, and break down what it means for waterproofing and durability. Don't just get your gear, use it, and forget it—give it the care it deserves! A little maintenance goes a long way in keeping your gear performing at its best, so you stay dry, comfortable, and ready for anything. Tune in and make your gear last!
The Business of Adventure
Ever wonder what it takes to make a living in the outdoor industry? How do products get from a manufacturer to your favorite gear shop? Get a behind the scenes look at the latest technologies with April Peterson, owner of River Rock Outfitter and Ted Schubel, a Fredericksburg radio reporter, as they interview outdoor industry professionals and adventure junkies! If you love the outdoors and want a sneak peek behind the curtain, then join us every other Tuesday as we learn more about the intersection between entrepreneurship and a passion for outdoor adventure!
