Welcome to episode 74 of the Business Lockdown.

This week’s guest is Michelle Shenton of Lion Heart Yoga in Hull. Michelle, like many has been on the battle front with her business for the last 10 months like many, fighting to ensure survival. 

Focusing on our topic for February of ‘How to Survive 2021: Opportunity in an Uncertain World’ when Michelle approached James through a mutual friend for help with a video for social advertising, it was soon realised that there was a better way to ensure continual growth for Michelle. She shared the results of her dedication into breath work in recent months, having been contacted by the NHS to produce training and presentations within the field. It became abundantly clear that this former police officer turned Yogi has a strong unique niche to attract an audience for a podcast. 

James discusses with Michelle the path that initial conversation has taken her down and how she is now preparing to grow her business as a result of her hard work. Hearing how Michelle worked on perfecting her skillset and network around breath work throughout lockdown and hear how James helps her to shape and mould the next pathway her business will take by delving into a brand new super niche area of expertise, learning how the path of the podcast can really help you reach new heights with a specific niche and target audience.

Take a listen to hear how often avenues less commonly considered can be explored to bring new life and invigorating energy to your business, especially in times of struggle when the future may seem a concern. Often to turn things around we can find that stepping out of our comfort zones is where the magic happens.