Mark Evans is the principal with ME Consulting, which helps fast-growing B2B technology companies attract more high-quality leads and sales through customer engagement and brand awareness. Mark offers a CMO-for-Hire service for companies looking for marketing leadership to operate, build or lead marketing teams. He also helps companies with messaging, brand positioning, and strategic storytelling, and marketing/communication plans, Mark recently published Marketing Spark, a book that provides entrepreneurs with guidance on how to embrace the power of story-driven marketing.