Mo Dezyanian is a seasoned marketer, who has spent the past decade designing and executing successful programs for national and international brands. In 2015 he established Empathy Inc. a management and media consultancy to help brands navigate the media landscape with meaningful business intelligence. During his career, Mo has provided insights and built campaigns for brands such as Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more. He has appeared in notable publications such as the Globe and Mail and been a guest lecturer and speaker for McMaster.