Upselling Video Without Burnout

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The Business Focused Photographer Podcast

Jill Smith

40 episodes

4 days ago

The podcast where creativity meets commerce in the world of photography. Hosted by Jill Smith, a seasoned family photographer, this show dives into the strategies and stories behind turning a passion for photography into a profitable business. Each week, Jill brings you actionable insights, from effective pricing and marketing to client relations and business innovation. Whether you're a budding photographer or looking to refine your business model, tune in to discover how to boost your creativity, increase your income, and transform your photographic passion into a thriving business.

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Business

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Entrepreneurship

Business

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Upselling Video Without Burnout

The Business Focused Photographer Podcast

58 minutes 33 seconds

1 month ago

Upselling Video Without Burnout

Episode Title: Upselling Video Without Burnout

Guest: Shayna Lloyd, Traveling Photographer & Videographer, Montana

We Discuss:

Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspective

Why video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling video

How to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressure

Where video creates the most value across niches: weddings, families, and brands

TLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.

Resources:

Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloyd

Connect with Devin + Shay: Instagram – @devin_and_shay