EPISODE SUMMARY: In Episode 107 of The Business Equation, I sit down with Luke Van Der Veer to talk about Rank & Rent SEO. What is it, how does it work, how can it help you generate leads for your business, and how can you tap into Luke's expertise on the subject and work with him directly? We also talk about how virtual assistants (VAs) can help your business thrive as well. ABOUT LUKE: Luke Van Der Veer received an MBA in Human Resources and, right out of grad school, landed a highly s...

EPISODE SUMMARY: In Episode 106 of The Business Equation, I'm joined by Riggs Eckelberry, CEO of OriginClear, for a great conversation about how Riggs and his company are using innovation and cutting-edge technology to execute their operations AND pay their investors. We also dig into Riggs' professional history and learn about how he arrived at OriginClear. ABOUT RIGGS: Riggs Eckelberry, a tech pioneer at the intersection of water & crypto. He is the founder and CEO of the innovative wa...

EPISODE SUMMARY: It's time for some mental rewiring! On Episode 105 of The Business Equation Podcast, I am pleased to be joined by Michele Molitor. Michele is a nationally recognized speaker, certified executive coach, Rapid Transformational Therapy (RTT) practitioner, consultant, trainer, and writer who's here to share some in-depth knowledge about the subconscious mind, how it impacts our day-to-day lives, what you need to do to rewire your mindset, and much more. ABOUT MICHELE MOLITOR: M...

EPISODE SUMMARY: It's time to convert your home equity into cold hard cash! Introducing a new, innovative way to make the most of your equity without taking on a loan and being saddled with monthly payments. To introduce you to this new initiative, I'm pleased to welcome Matthew Sullivan, the CEO & Founder of QuantmRE, onto the show. He's going to break down how this new strategy works and how he and his company plan to build on the infrastructure they've put in place to date. ABOUT ...

EPISODE SUMMARY: Today's episode of The Business Equation Podcast takes an in-depth look at a very important topic: Diversity Certification. Diversity Certification is an asset that can potentially help eligible companies add thousands...and in some cases, hundreds of thousands, of additional revenue to their company year over year. The big thing is...many companies look passed it because the application process is too complicated or they simply don't see what kind of value certification can...

EPISODE SUMMARY: How much emphasis are you putting on your overall digital presence? While it appears that social media rules the roost when it comes to how brands choose to enhance their visibility, there is a ton of value in Search Engine Optimization, or SEO. We've discussed this on the show before and continue to place emphasis on this area because a lot of advantages exist for small businesses when they effectively build authority on Google, Yahoo, etc. In Episode 102 of The Business E...

EPISODE SUMMARY: Taking the steps to sell your business is one of the biggest decisions you'll ever make in your life. There is much to consider and many bases to cover...and it requires getting into a mindset that you are ready to turn the enterprise you've spent years building over to someone else. Without question, you should never start a business without an exit strategy in mind. But everything has to line up fiscally AND emotionally to pull that trigger and walk away successful. On Epi...

EPISODE SUMMARY: Here we are...100 episodes deep! Through all the interviews, through all the solo recordings, through everything...THANK YOU for being a loyal listener of The Business Equation Podcast. My goal is to bring you real conversations with real entrepreneurs and professionals that helps you get an understanding of the mindset necessary to find success in your world. It's obvious we are on a good path together and I can't wait to bring you more quality content as The Business Equati...

EPISODE SUMMARY: There are a lot of things in your life that you can control...and a lot of things you cannot. Regardless of how hard you try, things are going to happen that impact you in a negative way. Knowing this is inevitable, it's important to understand that having resiliency and learning from those negative experiences will make you stronger as you continue to forge ahead in your endeavors. One thing that is in your control is your ability to master your craft. Your ability to get b...

EPISODE SUMMARY: What are some of the traits you look for when building a team that will take your brand to the next level? There are several factors to weigh, including but not limited to whether you wish to bring someone into your fold with ample experience versus someone who's coachable and possesses a growth mindset that allows them to grow into their position. There are many approaches that work when building your business...and many that don't. The key is implementing what works best...

EPISODE SUMMARY: Think about the last time you had a great customer experience. Everything clicked. The service was spot on, the staff was friendly, and the ambiance was exactly what you expected when you first decided to patronize that business. That type of experience is something that will bring you back time and time again PLUS, you'll be more apt to tell others about how well things went. It's a great feeling. Now, think about the last time you had a terrible customer experience. Defini...

EPISODE SUMMARY: You can never underestimate the impact good communication can have in business (and in life as a whole). Efficient communication typically means an organization is hitting on all cylinders, cranking out positive results and keeping employees happy and engaged. Poor communication typically means productivity is on a decline, results are falling short of targets, and employee morale continues to dip. On Episode 96 of The Business Equation Podcast, I'm joined by Karl Maier, the...

EPISODE SUMMARY: If 2020 taught us anything, it was how to deal with adversity. How to navigate through unknown situations. How to adjust and pivot when necessary. In business, the unexpected can happen at any point, throwing operations and procedures into complete disarray and forcing business owners to adapt to the situation...or see the enterprise they worked so hard to build perish before their very eyes. The unexpected happened to Aaron Stokes several years ago. Running a thriving auto...

EPISODE SUMMARY: Positively visualizing your goals, your desires, and where you want to be in life is the first critical step in the process. It's been talked about time and time again on this podcast with every guest who has picked up a mic because the most successful entrepreneurs understand nothing will happen until their mindset is fully aligned with their goals and visions. In Episode 94 of The Business Equation Podcast, I'm bringing you a special message in solo format about the power ...

EPISODE SUMMARY: "I don't know what I'm going to do tomorrow because I still have so much to live for today." --- Tony Grebmeier What exactly is "life's dumpster?" Simply put, it's EVERYTHING that you've experienced in your past (good, bad, and ugly) all collected in one place. We all go through life pushing this dumpster in front of us. And what we don't realize is that on the other side of it is our family, our loved ones, and the opportunity to put the past behind us. When you navi...

EPISODE SUMMARY: Most entrepreneurs start with nothing and build their business from the ground up. In the age of social media, you may not see all that behind-the-scenes struggle, but every successful brand, company, and professional you encounter had to develop a mindset that helped them push through the difficult times, get lean when it was necessary, and sacrifice whatever it took to reach the pinnacle of success. In Episode 92 of The Business Equation Podcast, I'm joined by serial...

EPISODE SUMMARY: When you started your business, you more than likely weren't thinking about the end game. The exit strategy. The act of building a brand so profitable and commanding in your space, multiple buyers were lined up to acquire it. But...you should have. And today, you're going to learn why. In Episode 91 of The Business Equation Podcast, I am pleased to welcome Michelle Seiler Tucker onto the show. She is the Founder and CEO of Seiler Tucker Incorporated and holds th...

EPISODE SUMMARY: As more Americans receive vaccinations, we continue to push towards a life after COVID-19. And while there may be light at the end of the tunnel to be seen, there are still ongoing issues we need to tackle. In the case of many businesses, the biggest issue is finding employees. During this last year, many people have chosen new paths and different career options. Some have started their own enterprises. Others are receiving unemployment benefits that pay more than that of a ...

EPISODE SUMMARY: Problem-solving is a trait no business owner, entrepreneur, or professional in any endeavor can go without. The ability to find solutions and overcome obstacles is paramount to success and those thrust into leadership positions must be ready to find creative ways to address issues and keep their machine running efficiently at all times. Today, you're going to learn how to look within your own operation to solve problems...and a whole lot more! In Episode 89 of The Business ...

EPISODE SUMMARY: When you're hiring talent for your business, you're faced with two options: hire based specifically on the talent of that individual or hire based on how that individual will fit your company culture and values. It may seem logical to hire based on talent alone, but if a new team member does not align with your core values and the culture you've worked so hard to build, the potential for friction and issues throughout your organization immediately becomes more prevalent. If ...