In this episode, I got to chat with Elma Smit. Having recently covered both the Cricket and Rugby World Cups in England and Japan respectively, Elma graciously gives us a behind-the-scenes perspective on what it’s like to create a personal brand in the world of content creation. An individual who continues to make global impact in very much her own, authentic way.  To follow Elma's journey, visit the respective links below: https://www.instagram.com/elmakapelma https://twitter.com/Elmakapelma https://www.facebook.com/elma.smit/