This episode of The Business Conversation Podcast features Gaby and Mike Grinberg of Proofpoint Marketing. The husband and wife duo share valuable insight on the world of content marketing and the lessons they learned as entrepreneurs bootstrapping their business. Gaby and Mike talk about creating an effective content marketing strategy in many platforms, but focus on Linkedin as a platform for business owners to share their point of view. As professional content marketers, they talk about finding inspiration, pacing your posting strategy, as well as dealing with burnout that can come with content creation.