Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
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Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
Episode 18 - What Modern Marketers Need to do to Align Creativity with Business Objectives
The Business Conversation
48 minutes 37 seconds
4 years ago
Episode 18 - What Modern Marketers Need to do to Align Creativity with Business Objectives
This episode of The Business Conversation Podcast features Greg Tucker, Vice President of Global Marketing of Trax Group. Leading by admitting that you don't know everything is not a bad thing. In fact, Greg’s leadership style is a prime example of how effective this can really be.
Greg shares how he treats his team and forms a cohesive unit by understanding that he doesn't know everything. To make it work, Greg relies on asking the right questions to get results.
The problems he faced as he entered business can be daunting for most listeners, but Greg highlights that working together and sharing the big picture with his team is what gets the job done.
By always providing value and purpose, he achieves success with his team and ultimately provides an amazing user experience. Greg explains that hearing what customers have to say and actually understanding what they're trying to say are two completely different things.
The Business Conversation
Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
