Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
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Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
Episode 14 - Solving Problems Using Human-Centered Product Design with Nick Wellner
The Business Conversation
39 minutes 56 seconds
4 years ago
Episode 14 - Solving Problems Using Human-Centered Product Design with Nick Wellner
This episode of the The Business Conversation Podcast features Nick Wellner, Principal Product Designer at When I Work. Product designers help founders at every phase of determining whether the solution they have in mind is viable or not.
During the discovery phase and once there is enough data, product designers bring these products to life, listen for customer feedback and experience, and identify new problems to solve to refine the product further.
In the growth phase, product designers help with the consistency of the product. They make sure that the growing team implements decisions that are in the line with intended solutions to the end users.
Product designers are also advocates for the product itself and helps inform teams on creating a product that is consistent with client needs and company goals.
And when all teams are aligned with the product's goals, starting with the organization's leadership, then customers can expect a product that ultimately provides solutions to their problems.
The Business Conversation
Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
