Austin Staton, Hattie Horn, Thomas Baen, Kim Davis
103 episodes
7 months ago
The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.
All content for The Business Communicators is the property of Austin Staton, Hattie Horn, Thomas Baen, Kim Davis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.
Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour
The Business Communicators
50 minutes 34 seconds
3 years ago
Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour
Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-based Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful – and why representation matters.
To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR?
The Business Communicators
The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.
