In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for  innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, you will know 2 types of knowledge used by knowledge-creating companies. Do you have an idea what’s common between John Lennon and Steve Jobs? Aside from being creative in the artistic sense, both of them are intuitive. Beatles’ producer George Martin describes Lennon’s approach in songwriting and recording as intuitive and this is evident in the song he wrote with Paul, Being for Benefit of Mr. Kite. As for Jobs, in his 2005 Stanford speech, he said, “You have to trust in something, Your gut, destiny, life, karma, whatever, this approach has never let me down, and it has made all the difference in my life.” Also in his biography, Jobs said, “Intuition is a very powerful thing, more powerful than intellect, in my opinion, that’s had a big impact on my work.”