From America to Zambia, good day.  In this podcast I will talk about the effects of cancel culture on businesses and personalities. I am Jeff and you are listening to Business Class. Theodor Geisel, wrote on a stationery while inside the ship to New York in 1936, the words, “And this is a story that no one can beat. I saw it all happen on Mulberry Street,”. A year later, that line became the book, “And to Think That I Saw It on Mulberry Street.” What a tongue twister. This is the first book that launched Geisel as Dr. Seuss. Dr. Seuss was born in 1904 and died in 1991. He is a children’s book author, poet and cartoonist. His books sold over 600 million copies and have been translated in more than 20 languages. My wife and I read Dr. Seuss’ books to our kids when they were toddlers, my eldest son would fall asleep as we read to him Mr. Brown Can Moo Can You? And when he finally learned to speak, he would moo with us. This, I guess, is the same for all the other parents out there because Dr. Seuss is a standard when it comes to classic children’s literature. So it surprised me to learn that his estate voluntarily stopped publishing 6 books with sensitive racial contents. Since then, a lot of articles have come out associating the news with cancel culture. I am not making a conclusion that the move to stop publishing is related or driven by cancel culture, and to clarify, Dr. Seuss has not been cancelled. According to the news, they just decided to stop printing. But since cancel culture has been mentioned and gaining limelight in culture and society, I think this would be a good opportunity to talk about what it is. In this podcast, I want to discuss cancel culture, wokism and how they are associated,  and how it affects businesses and personalities. To understand the culture better we must first understand the philosophy behind it and its history.