Breaking free from middle age philosophy gave us liberty to think, and the consequence is individualism, the principle favoring one's freedom; Enlightenment gave us this gift. Now, Fast forward to post-modernity. The gift of this period to man is not just freedom to think but also freedom to create himself to his liking, self-definition or self-creation, whatever way you want to call it. Power has been bestowed upon men.  As the US Army recruitment slogan goes, “be all that you can be.” It encourages man to do everything, to test everything, to experience everything. These gifts, however, came with a price. These options: ability to self-create and the idea to be everything we can be, put you and I in confusion, in an existential crisis. Now, we ask: What is my niche? Konosuke Matsushita helps us answer this complex question. I will share an essay he wrote in 1986 that gives a clue how he found his niche and its relationship to his mission. Hopefully, this will give you insights on how you can find your own place in life.