Brian and Vivian Nguyen are siblings who have come from a family with over 30 years of supermarket retailing experience. They brought one of the largest Asian Supermarkets, Gong Grocer to life in the heart of Sydney's CBD continuing in the spirit of their grandfather.

Brian brings his wisdom from his business and entrepreneurial background, also owning the clothing brand Lioness. Vivian brings her design background to the conversation as we dive into the psychology of layouts and how grocery stores strategically lay out their shelves.

In this episode, we break down consumer shopping behaviours, marketing strategies that you can implement in your own business to stand out from your Coles and Woolworths, and the business of Gen Z and Millennial economics and how to market towards them.