In this first episode of Business Alchemists, Phil Akilade interviews Michael Hill, founder of One Planet Pizza.

They discuss Michael's journey from a successful consultancy to creating a plant-based pizza brand, the challenges of production, marketing strategies, and navigating the pandemic.

Michael shares insights on mental resilience, the importance of physical activity and meditation for entrepreneurs, and the experience of getting into ASDA's incubator program.

He emphasises the need for a strong brand story, the challenges of logistics in food distribution, and offers valuable advice for aspiring entrepreneurs around finance raising and the MVP (Minimum Viable Product) concept of testing & failing fast.