Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight talk. From landing residential vs. commercial clients to deciding when to use a client’s décor vs. curating a full package, Marlin breaks down the real-world workflow: consult questions that matter, tree-lighting strategy, toppers (crowns or subtle?), staffing smartly (lighters, designers, fluffers), and building half-day/ful...
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Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight talk. From landing residential vs. commercial clients to deciding when to use a client’s décor vs. curating a full package, Marlin breaks down the real-world workflow: consult questions that matter, tree-lighting strategy, toppers (crowns or subtle?), staffing smartly (lighters, designers, fluffers), and building half-day/ful...
Making Magic (and Marketing) Happen for the Holidays
The Business & Pleasure of Flowers
30 minutes
1 week ago
Making Magic (and Marketing) Happen for the Holidays
Episode 306: When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and laughter-filled episode, Lori and Vonda swap “one-thing-after-another” stories before diving into fresh, practical ways flower shops can thrive this holiday season. From DIY centerpiece kits and bring-your-own-vase designs to holiday workshops, ribbon bow services, and social media marketing tips, they unpack creative, low-cost ideas that ...
The Business & Pleasure of Flowers
Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight talk. From landing residential vs. commercial clients to deciding when to use a client’s décor vs. curating a full package, Marlin breaks down the real-world workflow: consult questions that matter, tree-lighting strategy, toppers (crowns or subtle?), staffing smartly (lighters, designers, fluffers), and building half-day/ful...
