Host Trevor Brown welcomes Tim Hall of Concrete Construction Supply (CCS) to discuss how a regional supplier is pushing ICF, MST rebar, and Hulk waterproofing into new markets. The episode covers product benefits, distributor strategy, and how CCS integrates Superform, rebar fabrication, and specialty products to grow business. Tim and Trevor also share practical sales lessons—old‑school job site outreach, relationship building, training inside teams, and leveraging manufacturer support—offering actionable advice for salespeople, contractors, and suppliers interested in building with ICF and expanding their product lines.