Founders’ stories aren’t just about “starting a business”—they’re about building something that lasts. In this episode of the Build Insite Podcast, we sit down with Jesse & B'ashae from J Vella Builders to unpack the real journey behind a growing building company—how they split responsibilities on site vs operations, the systems that keep projects moving, and what it takes to lead a team while keeping clients informed and happy. What you’ll learn How founders split roles (on-site vs back-office) without stepping on each other’s toes Early lessons that shaped quality, culture, and client communication The systems and workflows that reduce chaos and keep projects on schedule Pricing, estimating, and margin thinking as you scale Marketing that actually wins work (referrals, brand, and being present online) What’s next for the business and where they’re placing their bets 00:00 – Intro & guest welcome03:01 – Founders’ backstory06:01 – Starting the business09:02 – Early challenges & lessons12:03 – Roles: on-site vs operations15:03 – Team, culture & leadership18:04 – Systems & workflow21:04 – Client experience & comms24:05 – Estimating, budgets & margins27:06 – Marketing, referrals & brand30:06 – What’s next & growth plans33:07 – Wrap-up & where to find usPerfect for builders, site managers, and ops leads who want a smoother business with happier clients. 🎧 Listen on Spotify, Apple Podcasts, and YouTube.📸 Follow us on Instagram: @build.insite🌐 More at buildinsite.com.au