Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
All content for The Build Good Fundraising Podcast is the property of BuildGood.com and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
#96: How to A/B test your way to fundraising success, with Ronen Tal
The Build Good Fundraising Podcast
47 minutes
1 year ago
#96: How to A/B test your way to fundraising success, with Ronen Tal
Send us a text“Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it? That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stew...
The Build Good Fundraising Podcast
Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
