Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
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Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
#104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico
The Build Good Fundraising Podcast
32 minutes
4 months ago
#104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico
Send us a text Most fundraisers ask: Who do I send this appeal to? But the better question is, What appeal do I send to this person? We all recognize people are different—yet fundraising relies on a one-size-fits-all approach. Traditional segmentation—internal labels, past giving, or vague attitudinal groupings—fails to capture what truly drives a donor to give. And it’s not as simple as testing Issue A vs. Issue B to see which one "wins." That’s still a one-size-fits-all approach in di...
The Build Good Fundraising Podcast
Send us a text The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people. In this episode, we sit down with Anton Lipkanou, President of Delve Deeper, to unpack what’s really happening beneath the surface of donor data, and how fundraisers can respond. Together we explore: Why donor files are aging faster than time itselfHow the “Eiffel Tower” of giving reveals a dangerous imbalanceWhat “Jobs to Be D...
