Send us a text Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics—more asks, more urgency, more chasing. But what if the solution isn’t asking more, but becoming something donors want to say yes to? On today’s episode, we listen in to a recorded session from the Build Good Summit where we explored why trust is the most valuable (and perhaps only) asset fundraisers hav...
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Send us a text Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics—more asks, more urgency, more chasing. But what if the solution isn’t asking more, but becoming something donors want to say yes to? On today’s episode, we listen in to a recorded session from the Build Good Summit where we explored why trust is the most valuable (and perhaps only) asset fundraisers hav...
#103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen
The Build Good Fundraising Podcast
37 minutes
1 month ago
#103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen
Send us a text Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics—more asks, more urgency, more chasing. But what if the solution isn’t asking more, but becoming something donors want to say yes to? On today’s episode, we listen in to a recorded session from the Build Good Summit where we explored why trust is the most valuable (and perhaps only) asset fundraisers hav...
The Build Good Fundraising Podcast
Send us a text Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics—more asks, more urgency, more chasing. But what if the solution isn’t asking more, but becoming something donors want to say yes to? On today’s episode, we listen in to a recorded session from the Build Good Summit where we explored why trust is the most valuable (and perhaps only) asset fundraisers hav...
