What's up builders! It's been a minute, but this episode brings it back in a big way. My friends Simon and Giulio are co-founders of Bike Connection Agency, a marketing and event firm focused on the cycling market. If you're considering taking your own industry relationships and experience and creating a marketing or event agency, there's a lot to learn here about how to do it, what services to provide, and more. Over the past six years, BCA has built up to four annual events and servicing a handful of premium marketing clients, which simultaneously sounds like a lot and not that much. And that is one of the most fascinating parts of this interview - how they're balancing work and life by creating a business that meets their needs while still allowing for a massive amount of free time for both of them. At a time when many of us are examining our own work - life balance and re-prioritizing personal and professional goals, to hear these two discuss it is incredibly refreshing. The icing on the cake is their relationship. Starting a business with a lifelong friend can be tricky, but they've created a system of open, honest communication and trust that should be a benchmark for any of us. We get a little personal on this, and it's amazing. WANT MORE? For photos and more, check out this episode's show notes here:Ep #075 – Maximizing Work-Life Balance for Fun & Profit Follow me and reach out on Twitter and LinkedIn.