In this inaugural episode of The Buffered ETF Guys podcast, Mike Massey and Dallan Maas dive deep into what Buffer Investing really means. They explore Buffered ETFs (aka Defined Outcome ETFs, Structured ETFs and many other names), explaining how these tools aim to reduce downside risks and limit drawdowns during volatile markets while still offering some equity and upside stock market potential.
You'll learn how buffers work using caps and downside protection and why some investors are exploring these strategies as an alternative to traditional portfolios of just stocks and bonds. The guys also highlight how tax-efficient ETFs can be, and how buffers can help address one of the biggest investor risks—emotions during market crashes.
They explain the rise of buffer ETF popularity over the last 5–8 years, especially during uncertain events like the tariff volatility of 2025, and discuss how major ETF providers like BlackRock and others have entered the buffered ETF space. Whether you're navigating uncertainty from interest rates, employment data, or geopolitical concerns, buffered ETFs may offer a layer of protection and peace of mind. But these tools aren’t silver bullets—and come with tradeoffs like capped upside and fees. Remember, there is no perfect product or investment, at least none that we’ve found.
The emotional cost of losses—how we feel losses more than gains—is discussed, alongside real-world examples of how buffers help mitigate emotional reactions like panic-selling during downturns. The episodewraps with a discussion on tax implications, and why buffered ETFs may offer long-term capital gains advantages over some traditional interest-paying instruments.
Whether you're nearing retirement, fear a market crash, or just want to better understand ETF investing strategies, this episode lays the foundation for the show. Remember: There are always pros and cons,and your best move is to do your homework or speak to a professional.
Investing, Stocks, Markets, Bond, Equity, Buffer, Buffered ETF, ETF, ETF Investing, Retire, Retirement, Market crash, Drawdown, Risks, downside protection, Defined Outcome ETFs, investor emotions, taxes on ETFs,stock market volatility, annuities vs ETFs, long-term capital gains, interest rates, tariff risk, market timing, retirement portfolio
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DISCLAIMER
Do your own homework. Talk to your advisor. Talk to us. Here is a (non-exhaustive) list of somefund companies’ websites who may offer funds in the buffered (floor, outcome, targeted)category: AllianzIM.com FTportfolios.com innovatoretfs.com Calamos.comPGIM.com Paceretfs.com True-shares.com Blackrock.com Invesco.com Simplify.us
If we mentioned any companies today, please see that company’s website for details and disclosures related to their company and funds. Any mention of a specific company or fund should not be construed as a recommendation. These names are used for illustrative purposes only. Advisory services are offered through ATX Financial Planning LLC, an SEC Registered Investment Adviser. All content is for information purposes only and should not be relied upon for any investment decisions. Read Full disclaimer at www.atxfinancialplanning.com/podsocialdisclosures
