Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌
Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow… this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅
Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think.
We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. 💥
Power Hour Takeaways:
Style isn’t a reward for success, it’s a tool to step into it.
Congruence wins: your on‑brand image should match your message everywhere you show up.
Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).
Your 30‑Minute Homework:
💎 Answer Cortney’s clarity questions about who you’re becoming and how she looks below.
💎 Do a quick audit of your IG: does your image match your message across posts, reels, and stories?
💎 Create one go‑to outfit template you can grab tomorrow morning.
Resources mentioned:
Connect with Cortney here:
www.instagram.com/cortneystclairwww.cortneystclair.com
Cheers and see y'all Friday 🥂