In this episode of the Broadcast Sport Podcast, co-founder of creative agency Formidable Pete Gibbons assess the recent FIFA Club World Cup from a content perspective.  Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of the summer. Encompassing both broadcast and branded content, he looks at where the tournament succeeded and failed, teasing out lessons to be learned for next year’s World Cup hosted across the US, Canada and Mexico, and for creating content that appeals to US audiences.