In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to Matchroom’s Boxing CEO Frank Smith and Multi Sport CEO Emily Frazer. Recorded shortly after the release of Box To Box-produced Netflix documentary The Greatest Showmen on the business and its leaders Barry and Eddie Hearn, the pair discuss the show’s impact, Matchroom’s content strategy across its various sporting properties, and what it will be looking at in the future. They also give insight into the future of pay-per-view in boxing, how running your own D2C platform can lead to benefits outside of direct subscriptions, and more.

In this episode of the Broadcast Sport Podcast, co-founder of creative agency Formidable Pete Gibbons assess the recent FIFA Club World Cup from a content perspective.  Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of the summer. Encompassing both broadcast and branded content, he looks at where the tournament succeeded and failed, teasing out lessons to be learned for next year’s World Cup hosted across the US, Canada and Mexico, and for creating content that appeals to US audiences.

Ellipse and Racecourse Media Group partnered to bring more data and analysis to horse racing broadcasts back in 2023, and 18 months on the pair are changing the face of the sport on the likes of ITV and Racing TV. The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing coverage. Fuller, who was a professional jockey herself before joining Ellipse after retirement, ​explains how the company has aimed to add depth to horse racing on TV, and educate fans further on the sport.  She also discusses which types of data have been most successful in making the jump to TV on ITV and Racing TV, and how Ellipse will be aiming to develop the area going forwards.

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to LadBible Group lead producer Connor Suckling about how it approaches making content for YouTube and other platforms that brings in viewers as well as brand support.  Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, the various social video platforms, and more. Among the productions that Suckling mentions in the episode are its Snack Wars series in partnership with Uber Eats that debuted around the men’s Euros in 2024, as well as its Find The Fake Fan series that launched in the same year.

We talk to After Party Studios managing director Josh Barnett about working with content creators. The company was founded by content creators and its slogan is "Founded by a creator. Think like a creator." It's an ethos the company applies to everything it produces, which ranges the full gamut from branded content to live production (including most recently the Sidemen charity match at Wembley), taking in commercials, pop promos and a range of originals formats too. The unifying factor across their output is it's content that online audiences will want to share. In this podcast, Barnett provides some great hints and tips for working with content creators/influencers and the kind of content that’s ‘authentic’ for them to get involved in. We also talk about the setting up of After Party Studios and how the running of the company differs from a conventional production agency, the key productions it's created and why they worked so well, and whether traditional TV has anything to offer the content creator community.

For this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to the managing director of the relaunched Netball Super League, Claire Nelson. Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport. She discusses what was behind the major changes to the competition, how Sky approached them to show more matches, and how the Netball Super League hopes to grow the followings of its athletes.

In this episode of the Broadcast Sport Podcast, we speak traveled to Premiership Rugby’s offices to speak to CEO Simon Massie-Taylor and chief growth officer Rob Calder about how the competition has grown its audience through the last few years. Coming from hard times during the pandemic, including some clubs going out of business, the league has built back to acheive record viewing figures over the Christmas period, and ​30% growth in viewership year-on-year. Massie-Taylor and Calder spoke to Broadcast Sport senior reporter Max Miller about how a mix of distribution tweaks, a focus on approaching the season as a whole, and more have led to this improvement.

This week's Broadcast Sport podcast is the complete recording of the 'How to Benefit from the Growing Influence of Women's Sport' panel discussion at the Broadcast Sport Summit 2024, held at The Emirates Stadium in November 2024. Speakers: Victoria Cotton, Executive Producer, Live Streaming - BBC Sport Sarah Massey, Managing Director - Women’s Rugby World Cup England 2025 Jo Osborne, Head of Women’s Sport - Sky Sports Helen Ward, Head of Women's Football - Watford FC Chair: Tammy Parlour MBE, Co-founder & CEO - Women's Sport Trust Women's sport has continued to grow over the past 12 months, but how can this growth be sustained? What can broadcasters and rights holders do to help women's sport build on the success of the past few years in terms of its presentation and drawing larger audiences? Find out all this and more in this insightful live discussion.

This episode is a recording of the 'Turn Challenges into Opportunities as Sports Broadcasting Evolves' panel discussion at the Broadcast Sport Summit held at The Emirates, London, in November. Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head. Sports producers and broadcasters now output across a huge range of platforms – linear TV; OTT services; a plethora of social media platforms including YouTube, TikTok, Twitter/X, LinkedIn, Snap, Facebook, Instagram and more; D2C platforms; in-stadia screens – and each requires bespoke content and delivery formats. It's daunting and ever evolving, but each new way to reach fans on the platforms they use the most is an opportunity to grow your audience and returns. These opportunities are discussed in detail during this session. Speakers: James Clement, SVP Tech and Operations, IMG Dominique Cutts, Chief Content Officer, Aurora Ben Gallop, head of digital and commissioning, BBC Sport Kahlen Macaulay, senior manager, international sports partnerships, Snapchat Chair: Jake Bickerton, editorial director, Broadcast Sport

Jason Bell talks to fellow TV presenter Rachel Stringer at the recent Broadcast Sport Summit, which was held at The Emirates, London on 13 November 2024. Bell reveals in entertaining detail how he moved from a career as a successful NFL player to quickly becoming the face of the NFL in the UK. The hugely popular presenter brings a great energy and knowledge to his TV coverage of the sport. Bell is also well known to the UK audience through his appearance on Strictly Come Dancing, which he also talks about here. He also discusses how he believes the NFL will continue to grow in popularity in the UK during 2025.

Senior reporter Max Miller speaks to Stak COO, and co-host of the Football Ramble and The Luke & Pete Show, Luke Moore, about the current state of the podcast industry and where it could go next. Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC’s move to commercialise its audio content could mean for independent companies.

England Netball explains the value of its recent rights deals, moving from Sky Sports alone to a mix of pay-TV and free-to-air games on the BBC, as well as expanded social media content and games on OTT platform, Netball Pass

This episode of the Broadcast Sport Podcast sees Broadcast Sport senior reporter Max Miller speak to Olympic Broadcasting Services CEO Yiannis Exarchos about the upcoming Paris 2024 Olympic Games. Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender parity on the field for 2024. ​ Among OBS’ initiatives is boosting the number of women in its technical hubs, and a scheme for young people to take paid roles in the broadcast of the Games. In addition, Exarchos speaks about some of the technical innovations that will be in use for the Games, which include a virtualised OB van, broadcasting through the cloud, and more.

Lawrence Duffy, founder and CEO of Aurora Media Worldworld, talks to Broadcast Sport editorial director Jake Bickerton about the production of electric racing events. Aurora produces Formula E, Extreme E and now also the E1 electric boat racing series. We talk about the different approaches to covering electric racing, the need to make production sustainable and the future of electric motor sports.

For this edition of the Broadcast Sport Podcast, senior reporter Max Miller spoke with ECB head of digital and content for The Hundred, Rob Johnson, ​Little Dot strategy director for sport and brand, Fiona Wood, and Dizplai commercial director Peter Cassidy.  The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital first production. The draft took place at The Shard on 20 March, streaming live to YouTube and TikTok and drawing over 100,000 viewers. The ECB and Little Dot reveal the strategy and production that went into the move to digital, in which graphics provided by Dizplai played a key part. The trio speak about how the broadcast was planned and executed, with tips on how to appeal to online audiences and tailor streams to younger audiences.

This edition of the Broadcast Sport Podcast sees senior reporter Max Miller speak to Lorton Entertainment CEO and founder Julian Bird about upcoming boxing docuseries Stable and the wider sport documentary industry.

EBU executive director of sport, Glen Killane, speaks to the Broadcast Sport Podcast about its new D2C streaming service, Eurovision Sport. He discusses how plans for service were created, its aims for viewership and other areas, and strategy to achieve these. He also outlines how the platform hopes to put gender equality at its core, with bringing audiences to women’s sport a major aim for the organisation, and how the EBU and service will work alongside the organisation’s member broadcasters.

Broadcast Sport senior reporter Max Miller speaks to Box To Box head of sport and factual Warren Smith about how to create behind-the-scenes docuseries, and the future of the format. Box To Box is the company behind some of the most well known series of this type, including F1: Drive To Survive, golf’s Full Swing, tennis’ Break Point, and many more across various streaming services.

Sue Anstiss MBE talks about her role in helping shape a better future for women’s sport, through her Gamechangers podcast series and Netflix documentary and popular book, Game On: The Unstoppable Rise of Women’s Sport.

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to IMG’s senior vice president and managing director of digital, Lewis Wiltshire, about its recently released Digital Trends Report 2024. Among the predictions for the next 12 months is the rise of women’s sport, the growth of personalised content, AI’s impact on digital content, and plenty more.