In this special episode of The brndBrief Podcast, we bring together insights from our guests this second season discussing how AI is transforming their businesses and industries. Leaders from venture studios, e-commerce, healthcare, events, marketing, and media share practical applications of AI tools in their daily operations, from coding assistance to creative auditing to patient data analysis. The conversation tackles widespread concerns about job displacement, with guests arguing ...
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In this special episode of The brndBrief Podcast, we bring together insights from our guests this second season discussing how AI is transforming their businesses and industries. Leaders from venture studios, e-commerce, healthcare, events, marketing, and media share practical applications of AI tools in their daily operations, from coding assistance to creative auditing to patient data analysis. The conversation tackles widespread concerns about job displacement, with guests arguing ...
How to Build Legal Marketing Strategies Leveraging Specialization Over Generalization
The brndBrief Podcast
33 minutes
1 month ago
How to Build Legal Marketing Strategies Leveraging Specialization Over Generalization
In this episode of The brndBrief Podcast, guest Roy Sexton, Chief Marketing Officer at Vedder Price discusses the unique challenges of marketing in the legal industry, where attorneys are trained to be autonomous and competitive, and how the profession has evolved since marketing was once forbidden for law firms. This conversation explores how leaning into specialization rather than trying to be all things to all people is the key in marketing today. Key points include: 📌 Roy's approach ...
The brndBrief Podcast
In this special episode of The brndBrief Podcast, we bring together insights from our guests this second season discussing how AI is transforming their businesses and industries. Leaders from venture studios, e-commerce, healthcare, events, marketing, and media share practical applications of AI tools in their daily operations, from coding assistance to creative auditing to patient data analysis. The conversation tackles widespread concerns about job displacement, with guests arguing ...
