The basis of competition is changing. Rivalry is shifting from well-defined industries to broader ecosystems that deliver expansive value propositions. Industry boundaries are collapsing everywhere we look, emergence is around the corner, and this trend is just accelerating. Today I am delighted to talk to Ron Adner, on ecosystem strategy and the value underpinning the design of such. Ron is professor of Strategy and Entrepreneurship at the Tuck School of Business, Dartmouth.