AI is one of the fastest evolving technological advancements, and its impact is being felt across multiple touchpoints, including search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

In this episode, we’re joined by Tracey Pilon, Commercial Director at Microsoft, and UM Birmingham’s Katherine Ray, Business Director and Tom Williams, Senior SEO Director, to break through the jargon and uncover the current state of AI in search, what it means for marketers and brands, and what the future of search might look like.

What we cover in the episode

• The evolution of the SEO landscape
• How Microsoft is harnessing the power of AI
• Will fragmentation in search increase?
• The potential rise of zero-click searches (and why this might not be a bad thing)
• Why marketers need to consider the full funnel
• Using Copilot for creativity

About the speakers

Tracey Pilon is Commercial Director at Microsoft. With over 18 years of experience with one of the world leaders in technology, Tracey is an experienced leader in the digital industry.

Katherine Ray is Business Director at UM Birmingham, part of McCann Central. Kat has significant experience in Paid Search across a range of industries.

Tom Williams is Senior SEO Director at UM Birmingham, part of McCann Central. Tom is a passionate SEO Specialist with more than 13 years of experience, both agency side and in house.