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The Brief
McCann
22 episodes
6 days ago
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
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Marketing
Business
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All content for The Brief is the property of McCann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
Show more...
Marketing
Business
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The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z
The Brief
27 minutes 26 seconds
2 years ago
The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”? Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for an honest conversation as they challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.

The Brief
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.