The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
238: Strategy perspectives with Mark Pollard, Part 2
The Brief Bros.
19 minutes
3 weeks ago
238: Strategy perspectives with Mark Pollard, Part 2
We introduced you to Mark Pollard last week. He may be the most traveled teaching strategist on the planet.
Mark is known as your "strategy friend." And he's the founder and principal of Sweathead.
It's his globe-hopping workshops on advertising strategy.
He's back for Part 2 of his conversation with me and Henry Gomez on The Brief Bros.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
