The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
237: Strategy perspectives from Mark Pollard, Part 1
The Brief Bros.
21 minutes
1 month ago
237: Strategy perspectives from Mark Pollard, Part 1
Mark Pollard may be the most traveled teaching strategist on the planet.
He's known as "your strategy friend" and is the founder and principal of Sweathead.
It's his globe-hopping workshops on advertising strategy.
Mark joined Henry Gomez and me on The Brief Bros. For not one but two chats. All the way from Colombia, South America, between teaching sessions.
Mark shares his insights on strategy as well as the challenges of being on the road.
And what he's learned about our industry from young strategists around the world.
It's a fascinating and educational chat.
Join us today for Part 1.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
