My friend Noel Zamot is our guest this week on The Brief Bros. Noel has never worked in marketing or advertising. What he knows about creative briefs he's learned from talking to me. So why is he a guest this week? Because of Noel's deep training and expertise in a technology that scares a lot of people in our industry: AI. A little background: Noel served as an Air Force Colonel (ret), saw combat in the first Gulf War and in his final tour of duty was the Commandant of the elite Air Force Test Pilot School at Edwards AFB in California. That's the school once led by the late General Chuck Yeager. He's also an award-winning novelist and an in-demand speaker on AI in aviation. And now AI as a partner to writers. As an active member of the Florida Writers Association, he will be leading a hands-on AI workshop for writers next month at its annual convention. In our in-depth conversation (Henry Gomez had a prior commitment this week), Noel and I talk about our mutual interests and immersion in what we both believe is a dynamic, inevitable and collaborative technology. He and I both use ChatGPT to assist us in our writing and we talk about this at length. This week's episode is unique in our catalog. You won't want to miss it.