The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
You are an advertising agency. You are aware of the existential threat posed by AI. Not only to you, as a creative agency, but also to your industry.
Why would you then use this technology, AI, to cheat? In order to win an award? An award some fear—yourself included—might render your agency, your industry, obsolete by the technology you used to cheat?
This is the conundrum Henry Gomez and I dissect today on The Brief Bros.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
