The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
Maybe this episode will compel Mark Pollard to find room in his crazy travel schedule and join us on The Brief Bros. Henry Gomez and I can only hope.
But first, kudos to Mark for this fun, inspiring and must-have PDF called Creative Briefs 101. Available here from Mark's Instagram page.
Today, Henry and I share our thoughts on only three of Mark's unique observations to help brief writers become better.
Yeah, it's a tease. But it's a worthy tease, incentive to get you off your butts to get your own copy.
And maybe we can flatter Mark with this shameless plug that he'll come on the show.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
