The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
228: A lively conversation with Professor Mark Ritson
The Brief Bros.
1 hour 10 minutes 19 seconds
4 months ago
228: A lively conversation with Professor Mark Ritson
Originally aired September 21, 2022
This week, Henry Gomez and I are joined on The Brief Bros. by a luminary in the field of marketing: Professor Mark Ritson.
Our guest has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management.
Plus Henry is an alum of the two wildly popular and well-attended mini-MBA programs Ritson teaches online.
And Ritson has the distinction of being both an insightful academic (or ex-academic as he prefers it) who has real-world experience as a marketing consultant for global brands.
In this episode, Ritson's keen eye and acerbic wit energize our discussion.
He tackles the state of marketing training in the US, when brand purpose makes sense and when it doesn’t and the status of brands in general.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
