The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
Special thanks to our friend and loyal viewer Brian Sherwin at Della Famina in New York. Because of Brian, The Brief Bros. discusses a popular win at Cannes.
Brian shared a break-down of a Cannes Grand Prix winner in B2B for Go Daddy.
The information he shared with me comes from Joe Burns, a noted strategist with an impressive resume.
And Henry Gomez and I have a fun conversation. We talk about Joe's analysis of the spot and, oddly enough, how the client originally claimed it didn't need strategy.
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
